Meet Rebrand Mak pa Mengchao Wu, Hao Li and Sijia Zhang

Dizayn Meet Rebrand Mak pa Mengchao Wu, Hao Li and Sijia Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Meet Rebrand Mak

pa Mengchao Wu, Hao Li and Sijia Zhang

Kliyan: Meet

Gayan A' Design Award Ajan nan Kategori Grafik

42,973

Gayan Pri Verifye

Verifye Estati Pri pou #115712

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Meet Rebrand Mak

Meet se yon restoran babekyou Koreyen ki vize jèn yo. Plasman Kliyan an pou Mengchao, Hao ak Sijia se kreye yon direksyon atizay ak idantite vizyèl eksprime imaj la mak vivan ak ankouraje vyann yo divès kalite. Fòm vyann yo sou gri a natirèlman prezante jeyometri. Lide sa a mennen yo nan etap enpòtan nan konsèp la, konekte vyann diferan, fwidmè ak legim ak jeyometri espesifye. Konbinezon fòm divès kalite ak modèl bay jeyometri yo yon touche final ludik ak cho.

Rekonesans lan

Konsènan A' Design Award Ajan

Meet Rebrand Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Meet Rebrand Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Meet Rebrand Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimansyon & Anbalaj: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Etikèt: Branding, Graphic Design, Visual Identity, BBQ, Food
Teknoloji Pwodiksyon: Adobe suite, Video Production, Printing, Package Design
Defi Dizayn: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Rechèch: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Enspirasyon: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Dire Pwojè: 3 mouths
Executed in NYC and shanghai
Fliks Operasyon: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Manm Ekip: Mengchao Wu
Hao Li
Sijia Zhang
Kredi Imaj: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li