The Cairo Citadel Idantite Kòporatif pa Rana Galal

Dizayn The Cairo Citadel Idantite Kòporatif pa Rana Galal se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2021

The Cairo Citadel Idantite Kòporatif

pa Rana Galal

Kliyan: Rana Galal

Gayan A' Design Award Fè nan Kategori Grafik

9,140

Gayan Pri Verifye

Verifye Estati Pri pou #113295

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Cairo Citadel Idantite Kòporatif

Sitadèl Cairo se yon idantite kòporatif ki te kreye pou yon sit istorik nan Ejip. Idantite a bati sou tèm kontras, ki reflete nan slogan City of Contrast la. Nwa ak blan se koulè prensipal yo, epi yon koulè segondè fè referans a yon evènman istorik ki te fèt anndan sitadèl la. Logo bileng nan fòme nan yon fòm blòk ki ka separe an de rektang plase youn anfas lòt, sa ki sijere yon chanjman kiltirèl. Helvetica Neue te chwazi kòm karaktè tipografik prensipal la pou fòm jeometrik senp li yo. Yon sistèm siyalizasyon te devlope pita ak menm konsèp la.

Rekonesans lan

Konsènan A' Design Award Fè

The Cairo Citadel Idantite Kòporatif se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Cairo Citadel Idantite Kòporatif pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Cairo Citadel Idantite Kòporatif pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimansyon & Anbalaj: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Etikèt: Logo, Branding, Signage system, Typography, Visual Identity
Teknoloji Pwodiksyon: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Defi Dizayn: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Rechèch: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Enspirasyon: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Dire Pwojè: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Fliks Operasyon: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patant: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Manm Ekip: none.