Dizayn Jiangmen Culture and Tourism Logo ak Idantite Mak pa EUCA Culture and Communications Co. Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2021

Jiangmen Culture and Tourism Logo ak Idantite Mak

pa EUCA Culture and Communications Co. Ltd.

Kliyan: Jiangmen culture, tourism, radio, television and Sports Bureau

Gayan A' Design Award Bwonz nan Kategori Grafik

10,198

Gayan Pri Verifye

Verifye Estati Pri pou #109973

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jiangmen Culture and Tourism Logo ak Idantite Mak

Kilti ak Touris Jiangmen se yon logo ak idantite mak ki te kreye pou sektè kilti ak touris Jiangmen, yon vil nan Pwovens Guangdong nan sid Lachin. Logo a enspire pa karaktè tradisyonèl Chinwa Men, ki vle di pòt, ak pa estrikti pòtay memoryal la. Eleman ki soti nan pezaj vil la, achitekti, eritaj kiltirèl, peyizaj ak plant Jiangmen konbine ansanm anndan fòm pòt la. Kolè lò mat la suggere yon vil ki rich men ki rete modès. Yo te devlope yon gid idantite mak pou sipòte yon aplikasyon konsistan.

Rekonesans lan

Konsènan A' Design Award Bwonz

Jiangmen Culture and Tourism Logo ak Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Jiangmen Culture and Tourism Logo ak Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Jiangmen Culture and Tourism Logo ak Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Etikèt: Branding, City, Culture and tourism, Logo design, Visual system
Defi Dizayn: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Rechèch: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Enspirasyon: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Dire Pwojè: June 2019 – April 2020, Shanghai, China
Fliks Operasyon: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Manm Ekip: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Kredi Imaj: Ellain Li, Grace Xu， Di Tang