Settlements Kanpay Entegre pa Pancho Gonzalez

Dizayn Settlements Kanpay Entegre pa Pancho Gonzalez se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2020

Settlements Kanpay Entegre

pa Pancho Gonzalez

Kliyan: Inbrax

Gayan A' Design Award Bwonz nan Kategori Piblisite

14,436

Gayan Pri Verifye

Verifye Estati Pri pou #103849

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Settlements Kanpay Entegre

Règleman yo se yon reyalite atravè mond lan e sitou nan Amerik Latin nan. Konsepsyon piblisite sa a ap chèche kolekte lajan nan yon fason diferan epi fè sa nan lanse yon fim ki finalman pa t egziste. Pou jwenn yon tikè, moun yo te oblije ale sou sit entènèt fim nan pou achte tikè yo epi lè yo te fè yo reyalize fim nan pa egziste, pou yo te ka bay lajan yo bay fondasyon an.

Rekonesans lan

Konsènan A' Design Award Bwonz

Settlements Kanpay Entegre se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Settlements Kanpay Entegre pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Settlements Kanpay Entegre satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Dimansyon & Anbalaj: Trailers, posters, digital ads and social media.
Etikèt: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknoloji Pwodiksyon: Integrated campaign across 5 countries in South America.
Defi Dizayn: First online collecting campaign done by Techo Latam.
Rechèch: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Enspirasyon: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Dire Pwojè: Chile, Peru, Argentina, Brazil and Colombia.
Fliks Operasyon: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patant: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Manm Ekip: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Kredi Imaj: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando