Dengo 80g Ba Chokola pa Brazil & Murgel Design Studio

Dizayn Dengo 80g Ba Chokola pa Brazil & Murgel Design Studio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Atizay Kilinè.

LòAtizay Kilinè· 2020

Dengo 80g Ba Chokola

pa Brazil & Murgel Design Studio

Kliyan: Dengo Chocolates

Gayan A' Design Award Lò nan Kategori Atizay Kilinè

135,341

Gayan Pri Verifye

Verifye Estati Pri pou #102969

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Dengo 80g Ba Chokola

Dengo 80g se yon ba chokola ki te kreye pou Dengo Chocolates. Fòm eskiltiral la reprezante eleman Forè Atlantik nan Bahia, Brezil, kote yo rekòlte kakao a, tankou fèy sèch, feyaj ak grenn. Sifas koube yo konbine liy de dimansyon ak twa dimansyon, konsa fini poli a reflete limyè sou tout ba a. Ba a pwodui nan moul polikabonat ki fèt apati modèl aliminyòm ki machinen ak CNC, ki kenbe liy fen yo ak koub yo. Epesè varye a bay yon son kase ki klè lè yo kase ba a.

Rekonesans lan

Konsènan A' Design Award Lò

Dengo 80g Ba Chokola se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Dengo 80g Ba Chokola pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Dengo 80g Ba Chokola kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimansyon & Anbalaj: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Etikèt: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Teknoloji Pwodiksyon: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Defi Dizayn: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Rechèch: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Enspirasyon: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Dire Pwojè: The project took place in Sao Paulo, between May and October 2018.
Fliks Operasyon: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patant: n/a
Manm Ekip: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Kredi Imaj: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato