Dizayn The Wild Idantite Antrepriz pa Chao Xu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

The Wild Idantite Antrepriz

pa Chao Xu

Kliyan: AhnLuh Luxury Resorts and Residences

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #100724

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Wild Idantite Antrepriz

Sa a se yon konsepsyon mak pou yon resort liksye nouvo, bati sou tèt mòn Huangbai nan pwovens Hunan. Objektif pwojè sa a se pou konbine ayestetik tradisyonèl Chinwa ak senplisite oksidantal nan konsepsyon mark. Ekip la konsepsyon ekstrè karakteristik yo ki rich nan bèt ak plant nan mòn Huangbai ak ki fèt yon logo fòm teknik lè l sèvi avèk tradisyonèl teknik penti Chinwa, plim nan trepye te senplifye nan yon modèl konsepsyon. Sa a modèl debaz ka fòme tout kalite bèt ak plant （ki egziste nan mòn lan), yo fè tout eleman yo konsepsyon sanble Harmony.

Rekonesans lan

Konsènan A' Design Award Fè

The Wild Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Wild Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Wild Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimansyon & Anbalaj: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Etikèt: branding design, logo, Chinese style, hotel branding, simple
Teknoloji Pwodiksyon: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Defi Dizayn: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Rechèch: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Enspirasyon: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Dire Pwojè: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Manm Ekip: Creative director:Chao Xu
Graphic design:Chao Xu