Dizayn Pure Green Idantite Vizyèl pa Xinqi Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

Pure Green Idantite Vizyèl

pa Xinqi Liu

Kliyan: MET Creative Brand

Gayan A' Design Award Fè nan Kategori Grafik

10,674

Gayan Pri Verifye

Verifye Estati Pri pou #100488

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pure Green Idantite Vizyèl

Pure Green se yon idantite vizyèl pou yon mak restoran hotpot nan Chongqing. Koulè vèt pwav fre hotpot la itilize kòm koulè mak la, an kontras ak wouj ki komen nan mache lokal la. Yon imaj pèsonaj yo rele Mobee fòme senbòl santral idantite a. Mobee konbine yon eleman sèk pozitif ak yon eleman kwa negatif. Tuil mahjong ranplase trè fasyal yo pou eksprime endepandans, mistè ak vitalite. Senbòl mak yo aplike atravè divès fòm ak medya, avèk objektif pou rapwoche mak la ak jèn konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Fè

Pure Green Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Pure Green Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Pure Green Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Dimansyon & Anbalaj: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Etikèt: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Teknoloji Pwodiksyon: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Defi Dizayn: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Rechèch: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Enspirasyon: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Dire Pwojè: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Fliks Operasyon: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patant: Copyrights belong to Xinqi Liu, 2019.
Manm Ekip: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Kredi Imaj: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.