Mitu Ambalaža za četkicu za zube – dizajner Xiaomi

Dizajn Mitu Ambalaža za četkicu za zube čiji je autor Xiaomi iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Mitu Ambalaža za četkicu za zube

autor/ica Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mitu Ambalaža za četkicu za zube

Mitu je ambalaža za sonantnu električnu četkicu za zube namijenjenu djeci. Kutija je izrađena od papira i ne sadrži plastiku. Crtani elementi i dječje ilustracije prekrivaju površine, tako da otpakiravanje podsjeća na čitanje slikovnice. Izvlačna ladica otkriva niz slika koje se, dok se kutija otvara klizanjem, kreću od karijesa preko zubnog plaka pa sve do sjajnih zubi. Nakon otpakiravanja, kutija se može zadržati kao ilustrirana knjiga ili igračka. Ambalaža štiti četkicu za zube i pomaže djeci da razviju zanimanje za pranje zubi.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mitu Ambalaža za četkicu za zube je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mitu Ambalaža za četkicu za zube bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mitu Ambalaža za četkicu za zube je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimenzije i pakiranje: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Oznake: Kids, Toothbrush, Technology, Blue, Electronic
Proizvodna tehnologija: The packaging is a plastic-free box and is made of paper.
Dizajnerski izazov: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Istraživanje: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiracija: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Trajanje projekta: December 2019 Beijing and finished in February in Beijing, China.
Tijek rada: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patenti: Copyrights belong to Xiaomi, 2020
Članovi tima: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Zasluge za fotografije: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han