Apollee Pakiranje maslinovog ulja – dizajner Antonia Skaraki

Dizajn Apollee Pakiranje maslinovog ulja čiji je autor Antonia Skaraki iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Apollee Pakiranje maslinovog ulja

autor/ica Antonia Skaraki

Klijent: Manoli Canoli

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Apollee Pakiranje maslinovog ulja

Apollee, vrhunsko maslinovo ulje. Proizvod koji sve potrošače poziva na putovanje prema osjećaju uzvišenog. Inspiriran deblima maslina i snagom grčkih maslinika, ovaj dizajn odaje počast vezi između Majke Prirode i njezine djece, dok visokokvalitetni materijali pružaju jedinstven, taktilni osjećaj. Tako nastaje sofisticiranost i trajan dojam za izvanredno kulinarsko i brendno iskustvo!

Priznanje

O nagradi Zlatna nagrada A' Design Award

Apollee Pakiranje maslinovog ulja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Apollee Pakiranje maslinovog ulja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Apollee Pakiranje maslinovog ulja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimenzije i pakiranje: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Oznake: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Proizvodna tehnologija: Glass & Paper. Environmentally friendly.
Dizajnerski izazov: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Istraživanje: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiracija: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Trajanje projekta: The project began and finished in 2019 in Athens, Greece.
Tijek rada: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Članovi tima: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Zasluge za fotografije: A.S. Advertising, 2019