Fruit Bites Ambalaža Sa Suhim Voćem – dizajner Nour Shourbagy

Dizajn Fruit Bites Ambalaža Sa Suhim Voćem čiji je autor Nour Shourbagy iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Fruit Bites Ambalaža Sa Suhim Voćem

autor/ica Nour Shourbagy

Klijent: Fruit Bites

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Fruit Bites Ambalaža Sa Suhim Voćem

Što je bolje od hranjivog zalogaja bez krivnje za vašu djecu? Dizajni ambalaže Fruit Bites dizajnirani su tako da potaknu djecu da promijene svoje navike grickanja i odluče jesti prirodno sušeno voće umjesto zalogaja bezvrijedne hrane. Cilj je osnažiti svakog roditelja za promjenu obrasca snacking djeteta. Izazov je osmisliti likove koji odražavaju blagodati plodova koje djeca mogu lako razumjeti i povezati sa nečim hladnim i zdravim. Mango igra veliku ulogu u zdravlju kože. Banana vam pomaže održavati normalan vid. Jabuka je dobra za vaše pamćenje i koncentraciju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Fruit Bites Ambalaža Sa Suhim Voćem je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Fruit Bites Ambalaža Sa Suhim Voćem bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Fruit Bites Ambalaža Sa Suhim Voćem sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimenzije i pakiranje: Width 90 mm x 45 Depth x Height 140 mm
Oznake: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Proizvodna tehnologija: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Dizajnerski izazov: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Istraživanje: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiracija: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Trajanje projekta: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Tijek rada: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.