Winetime Seafood Ambalaža – dizajner Olga Takhtarova

Dizajn Winetime Seafood Ambalaža čiji je autor Olga Takhtarova iznimno je cijenjeni dobitnik prestižne nagrade 2020 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

PlatinaAmbalaža· 2020

Winetime Seafood Ambalaža

autor/ica Olga Takhtarova

Klijent: Sot B&d

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Winetime Seafood Ambalaža

Dizajn ambalaže za Winetime Seafood seriju trebao bi pokazati svježinu i pouzdanost proizvoda, treba ga povoljno razlikovati od konkurencije, biti skladan i razumljiv. Korištene boje (plava, bijela i narančasta) stvaraju kontrast, naglašavaju važne elemente i odražavaju pozicioniranje marke. Jedinstveni jedinstveni koncept razlikuje seriju od ostalih proizvođača. Strategija vizualnih informacija omogućila je prepoznavanje raznolikosti proizvoda u seriji, a upotreba ilustracija umjesto fotografija, ambalažu je učinila zanimljivijom.

Priznanje

O nagradi Platinska nagrada A' Design Award

Winetime Seafood Ambalaža je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Winetime Seafood Ambalaža pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Winetime Seafood Ambalaža je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimenzije i pakiranje: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Oznake: seafood, fish, frozen food, packaging, branding
Proizvodna tehnologija: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Dizajnerski izazov: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Istraživanje: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiracija: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Trajanje projekta: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Tijek rada: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Zasluge za fotografije: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com