India Packaging Ambalaža proizvoda – dizajner Xiaomi

Dizajn India Packaging Ambalaža proizvoda čiji je autor Xiaomi iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

India Packaging Ambalaža proizvoda

autor/ica Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

31,594

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #92159

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu India Packaging Ambalaža proizvoda

India Packaging ambalažni je sustav osmišljen za liniju potrošačke elektronike koja se prodaje na indijskom tržištu. Dizajn koristi kontrastnu kombinaciju narančaste i crne boje kako bi se povećao vizualni učinak i odrazila glavna boja robne marke. Poseban dio na svakoj kutiji nosi identitet robne marke, čime se isti stil zadržava kroz proizvode različitih kategorija i veličina. Jasna struktura na prednjoj strani prikazuje ključne informacije o proizvodu, slogan i glavne prodajne prednosti. Svaka je kutija izrađena od papira, izrezana i savijena u oblik.

Priznanje

O nagradi Srebrna nagrada A' Design Award

India Packaging Ambalaža proizvoda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da India Packaging Ambalaža proizvoda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. India Packaging Ambalaža proizvoda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimenzije i pakiranje: dimension height 30-120, Length 50-95, width 32-50mm
Oznake: electronic, orange, colorful, technology
Proizvodna tehnologija: material: Paper Structure: paper die cut and fold to box.
Dizajnerski izazov: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Istraživanje: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiracija: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Trajanje projekta: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Tijek rada: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patenti: Copyrights belong to Xiaomi, 2019
Članovi tima: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Zasluge za fotografije: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge