Yo,verde Maslinovo Ulje – dizajner Antonio Cuenca

Dizajn Yo,verde Maslinovo Ulje čiji je autor Antonio Cuenca iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Yo,verde Maslinovo Ulje

autor/ica Antonio Cuenca

Klijent: Yo, Verde

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Yo,verde Maslinovo Ulje

Vježba za sintezu ovog dizajna inspirirana klasičnim staklenkama sirupa. Naziv je oznaka proizvoda koja opravdava zelenu boju ulja iznutra. Na prednjoj strani logotip je konstruiran od farmaceutskog križa koji tvori pikselirano srce. Trijezan i neumjeren dizajn koji koristi poruku povezanu sa zdravljem i njegovim sadržajem.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yo,verde Maslinovo Ulje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yo,verde Maslinovo Ulje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yo,verde Maslinovo Ulje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimenzije i pakiranje: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Oznake: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Proizvodna tehnologija: Glass. This bottle is painted in white, and printed in two colours.
Dizajnerski izazov: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiracija: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Trajanje projekta: The project started in November 2016 and finished in February 2017 in Úbeda.
Tijek rada: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Zasluge za fotografije: Fotógrafo: Balta fotografo