Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića – dizajner Sunkiss Design Team

Dizajn Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića čiji je autor Sunkiss Design Team iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića

autor/ica Sunkiss Design Team

Klijent: The Ningxiahong Wolfberry Liquor

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića

Kamene slike planine Helan predstavljaju kinesku kulturu i čuvenu kulturnu baštinu Ningxia, dok je brončani natpis iz brončane posude. Stoga dizajner kombinira ova dva reprezentativna elementa kao temeljne simbole kulturnog identiteta dizajna ambalaže i bočice integrira s tradicionalnom kineskom kulturom kako bi poboljšao kulturni identitet potrošača visokog cenovnog razreda.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ningxiahong Rock Painting Bronze Script Boca Alkoholnog Pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimenzije i pakiranje: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Oznake: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Proizvodna tehnologija: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Dizajnerski izazov: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Istraživanje: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiracija: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Trajanje projekta: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tijek rada: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Članovi tima: Design Leader: Zhou Hong; Design Director: Wu Changzhi