Lidu Sorghum Baijiu Ambalaža za žestoko piće – dizajner Wen Liu and Bo Zheng

Dizajn Lidu Sorghum Baijiu Ambalaža za žestoko piće čiji je autor Wen Liu and Bo Zheng iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2020

Lidu Sorghum Baijiu Ambalaža za žestoko piće

autor/ica Wen Liu and Bo Zheng

Klijent: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Lidu Sorghum Baijiu Ambalaža za žestoko piće

Lidu Sorghum Baijiu je dizajn ambalaže za kinesko žestoko piće od sirka. Boca je izrađena od kristalnog stakla prskanog u zelenoj boji, a etiketa boce i etiketa na vratu izrađene su od posebnog papira s efektom starenja. Čep kombinira metal i plastiku, dok je vanjska kutija izrađena od crnog specijalnog papira sa zlatnim i crnim uzorcima. Ambalaža mjeri 70 mm u dužinu, 70 mm u širinu i 260 mm u visinu. Oblik se temelji na izvornom prototipu boce i slijedi suvremeni minimalistički stil. Pojednostavljeni materijali smanjuju otpad i odgovaraju ukusu mlađih potrošača.

Priznanje

O nagradi Željezna nagrada A' Design Award

Lidu Sorghum Baijiu Ambalaža za žestoko piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Lidu Sorghum Baijiu Ambalaža za žestoko piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Lidu Sorghum Baijiu Ambalaža za žestoko piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimenzije i pakiranje: The packaging size is 70mm in length, 70mm in width and 260mm.
Oznake: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Proizvodna tehnologija: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Dizajnerski izazov: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Istraživanje: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiracija: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Trajanje projekta: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Tijek rada: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Članovi tima: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Zasluge za fotografije: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018