Beautiful Life Ambalaža za kuglice protiv moljaca – dizajner Pica Packaging Design Lab

Dizajn Beautiful Life Ambalaža za kuglice protiv moljaca čiji je autor Pica Packaging Design Lab iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Beautiful Life Ambalaža za kuglice protiv moljaca

autor/ica Pica Packaging Design Lab

Klijent: Beijing Lvsan Chemistry Co.Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Beautiful Life Ambalaža za kuglice protiv moljaca

Beautiful Life je dizajn ambalaže za kuglice protiv moljaca koje se prodaju u Kini. Ambalaža za kuglice protiv moljaca strogo je regulirana, pa većina proizvoda na tržištu izgleda slično. Beautiful Life koristi kaligrafski logotip, cvjetove breskve i lik preuzet iz drevnog kineskog slikarstva. Otvor u obliku prozora ima oblik šišmiša, tradicionalnog simbola blagoslova. Limenka je tiskana u osam boja, a papirnata kutija je izrezbarena i pozlaćena. Limenka zadržava miris unutar sebe te se može čuvati i ponovno koristiti. Skriveni unutarnji poklopac otežava djeci otvaranje spremnika.

Priznanje

O nagradi Brončana nagrada A' Design Award

Beautiful Life Ambalaža za kuglice protiv moljaca je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Beautiful Life Ambalaža za kuglice protiv moljaca bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Beautiful Life Ambalaža za kuglice protiv moljaca sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimenzije i pakiranje: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Oznake: Packaging, China, Culture, Daily chemicals, Household, Mothball
Proizvodna tehnologija: 8-color tinplate printing
Carving on paper
Gilding over paper
Dizajnerski izazov: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Istraživanje: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiracija: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Trajanje projekta: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Tijek rada: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Članovi tima: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Zasluge za fotografije: Shuwei Qi and Rijiang Wang, 2019.