Cervinago Rosso Dizajn Ambalaže – dizajner Luigi Mazzei

Dizajn Cervinago Rosso Dizajn Ambalaže čiji je autor Luigi Mazzei iznimno je cijenjeni dobitnik prestižne nagrade 2019 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2019

Cervinago Rosso Dizajn Ambalaže

autor/ica Luigi Mazzei

Klijent: Azienda Agricola Cerchiara

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Cervinago Rosso Dizajn Ambalaže

Početkom 1940-ih zavladala je kinematografska struja zvana "noir". Glavna protagonistica ispala je tamna dama, zavodljiva i elegantna, odjevena u tamnu odjeću. Identitet predstavljen dizajnom etikete inspiriran je filmom Billyja Wildera "Double Indemnity". Pozadina etikete i slova Cervinaga podsjećaju na skriveni sadržaj boce i tamnog ženskog ruža za usne. U ostalim fontovima prevladava geografsko proizvodno područje. Infografika na stražnjoj naljepnici ističe glavne značajke boce.

Priznanje

O nagradi Brončana nagrada A' Design Award

Cervinago Rosso Dizajn Ambalaže je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Cervinago Rosso Dizajn Ambalaže bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Cervinago Rosso Dizajn Ambalaže sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimenzije i pakiranje: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Oznake: wine, label, packaging, Packaging design, brand identity, Cervinago
Proizvodna tehnologija: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Dizajnerski izazov: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Istraživanje: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspiracija: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Trajanje projekta: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Tijek rada: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Članovi tima: Designer: Luigi Mazzei
Zasluge za fotografije: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019