Minsheng Lesuke Pakiranje – dizajner Hangzhou Minsheng Healthcare Co., Ltd

Dizajn Minsheng Lesuke Pakiranje čiji je autor Hangzhou Minsheng Healthcare Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2026

Minsheng Lesuke Pakiranje

autor/ica Hangzhou Minsheng Healthcare Co., Ltd

Klijent: Hangzhou Minsheng Healthcare Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Minsheng Lesuke Pakiranje

Minsheng Lesuke je dizajn pakiranja za lijek za odvikavanje od pušenja. Dizajn koristi simbol progresivnog nasmiješenog lica i pozitivan sustav boja kako bi pružio ohrabrenje umjesto upozorenja. Narančasto početno pakiranje označava početak razdoblja odvikavanja, dok zeleno pakiranje za održavanje sugerira rast i ravnotežu. Ćelije s dnevnim dozama odvojene su preciznim linijama za otkidanje izrađenima vrućim prešanjem, tako da se svaki dan otvara jedna ćelija, a napredak ostaje vidljiv. Tijelo je izrađeno od reciklabilnog kompozitnog filma na bazi papira, dovršenog mat papirom i filmom mekanim na dodir.

Priznanje

O nagradi Brončana nagrada A' Design Award

Minsheng Lesuke Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Minsheng Lesuke Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Minsheng Lesuke Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimenzije i pakiranje: product dimensions, 82 mm x 25 mm x 125 mm
Oznake: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Proizvodna tehnologija: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Dizajnerski izazov: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Istraživanje: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiracija: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Trajanje projekta: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Tijek rada: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.