Hellenic Routes Boca za vino za višekratnu upotrebu – dizajner Antonia Skaraki

Dizajn Hellenic Routes Boca za vino za višekratnu upotrebu čiji je autor Antonia Skaraki iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2026

Hellenic Routes Boca za vino za višekratnu upotrebu

autor/ica Antonia Skaraki

Klijent: Elgeka

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Hellenic Routes Boca za vino za višekratnu upotrebu

Hellenic Routes je boca za vino za višekratnu upotrebu osmišljena kao kulturni suvenir. Pravokutna staklena boca ima plosnati oblik nalik knjizi koji olakšava rukovanje i pohranu. Etikete su oblikovane poput poštanskih maraka i prikazuju regionalne folklorne nošnje povezane s grčkim vinogradarskim područjima. Premium papir s teksturiranom završnom obradom i detaljnim tiskom ističe ilustracije nošnji i elemente okvira. Boca je široka 96 mm, duboka 42 mm i visoka 175 mm. Oblik potiče ponovnu upotrebu kao kolekcionarski ili dekorativni predmet.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Hellenic Routes Boca za vino za višekratnu upotrebu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hellenic Routes Boca za vino za višekratnu upotrebu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hellenic Routes Boca za vino za višekratnu upotrebu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimenzije i pakiranje: Width 96mm x Depth 42mm x Height 175mm
Oznake: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Proizvodna tehnologija: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Dizajnerski izazov: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Istraživanje: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiracija: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Trajanje projekta: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Tijek rada: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Članovi tima: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Zasluge za fotografije: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas