Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića – dizajner Sinong Wu

Dizajn Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića čiji je autor Sinong Wu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2026

Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića

autor/ica Sinong Wu

Klijent: Sinong Creative

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića

Wuliangye Yuandingjinsheng je dizajn ambalaže za kinesku rakiju baijiu koja se poslužuje na svadbenim gozbama. Kutija se otvara mehanizmom izvlačenja, tako da se dvije pande, nacrtane u stilu tuševa slikarstva, doimaju kao da se grle. Šest ilustriranih faza zajedničkog života povezano je s koracima otvaranja ambalaže. Oblik boce temelji se na bambusu, a čep prati formu tradicionalne vezene kugle. Ambalaža je izrađena od reciklabilnog celuloznog materijala. Spiralno grlo boce omogućuje ponovnu upotrebu boce kao čaše ili vaze.

Priznanje

O nagradi Brončana nagrada A' Design Award

Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Wuliangye Yuandingjinsheng Ambalaža za alkoholna pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimenzije i pakiranje: 255mmX120mmX100mm
Oznake: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Proizvodna tehnologija: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Dizajnerski izazov: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Istraživanje: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiracija: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Trajanje projekta: Complete the design in Chengdu, China in the first quarter of 2025.
Tijek rada: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenti: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Članovi tima: Sinong Wu
Zasluge za fotografije: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.