Wanmu Qianjin Ambalaža za čaj od kozlinca – dizajner Chushan Design

Dizajn Wanmu Qianjin Ambalaža za čaj od kozlinca čiji je autor Chushan Design iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

Wanmu Qianjin Ambalaža za čaj od kozlinca

autor/ica Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Wanmu Qianjin Ambalaža za čaj od kozlinca

Wanmu Qianjin je poklon-set ambalaža za čaj od kozlinca. Smaragdno zelena vanjska kutija nosi graviranu pozlaćenu metalnu pločicu inspiriranu carskim pečatima dinastije Qing. Teksturirani papir dočarava šumski krajolik, a uzorci sa zlatnim mrljicama upućuju na resurse kozlinca. Otvaranjem kutije otkriva se pozlaćena unutrašnjost s tri zlatne ladice koje se slažu u krajolik Saihanbe. Svaka ladica sadrži deset vrećica, što osigurava zalihu za trideset dana. Ambalaža se može ponovno puniti, a za svaku kupnju sadi se jedna sadnica.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wanmu Qianjin Ambalaža za čaj od kozlinca je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wanmu Qianjin Ambalaža za čaj od kozlinca bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wanmu Qianjin Ambalaža za čaj od kozlinca je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimenzije i pakiranje: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Oznake: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Proizvodna tehnologija: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Dizajnerski izazov: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Istraživanje: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiracija: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Trajanje projekta: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Tijek rada: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Članovi tima: Yin Peng
Li Linlin
Liu Xinrui
Zasluge za fotografije: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.