Moutai Dream Red Ambalaža za vino – dizajner Heng Luo and Yi Huang

Dizajn Moutai Dream Red Ambalaža za vino čiji je autor Heng Luo and Yi Huang iznimno je cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

PlatinaAmbalaža· 2025

Moutai Dream Red Ambalaža za vino

autor/ica Heng Luo and Yi Huang

Klijent: Moutai Industrial Design Center

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Moutai Dream Red Ambalaža za vino

Moutai Dream Red je dizajn ambalaže stvoren za kineski alkoholni proizvod. Pakiranje ima dimenzije 137 x 137 x 360 milimetara i koristi cinober crvenu boju inspiriranu lakiranim predmetima iz dinastije Han, u kombinaciji s crnom bojom za premium izgled. Ilustracija prikazuje maskotu brenda kako podiže čašu u znak slavlja. Struktura primjenjuje tehniku perforiranja, vrući tisak folijom i ultraljubičasti tisak na obnovljivom specijalnom papiru. Oko 95 posto ambalaže je ekološki prihvatljivo i biorazgradivo. Dizajn je namijenjen za darove, kolekcionarstvo i svečane bankete.

Priznanje

O nagradi Platinska nagrada A' Design Award

Moutai Dream Red Ambalaža za vino je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Moutai Dream Red Ambalaža za vino pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Moutai Dream Red Ambalaža za vino je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimenzije i pakiranje: 137x137x360mm
Oznake: Moutai, Wine, Chinese Red, Dream, Romance
Proizvodna tehnologija: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Dizajnerski izazov: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Istraživanje: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiracija: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Trajanje projekta: Renhuai city, 5 March 2024-19 April 2024
Tijek rada: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Članovi tima: Heng Luo
Yi Huang
Zasluge za fotografije: Moutai Industrial Design Center