Daity Voćni Sladoled na Štapiću – dizajner Mohsen Koofiani

Dizajn Daity Voćni Sladoled na Štapiću čiji je autor Mohsen Koofiani iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Daity Voćni Sladoled na Štapiću

autor/ica Mohsen Koofiani

Klijent: Zarrin Ghazal Co. - DAITY Ice cream

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Daity Voćni Sladoled na Štapiću

Dizajn je izrađen u modernom i živopisnom pop-art stilu. Uporaba oštih, ljetom inspiriranih boja u kombinaciji s velikom, čitljivom tipografijom ključna je značajka ovog dizajna, osiguravajući brzo prenošenje informacija publici. Odabrane boje temelje se na okusima proizvoda, stvarajući vizualnu privlačnost za djecu, osjećaj zabave za tinejdžere i prenoseći kvalitetu i zdravlje odraslima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Daity Voćni Sladoled na Štapiću je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Daity Voćni Sladoled na Štapiću bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Daity Voćni Sladoled na Štapiću sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimenzije i pakiranje: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Oznake: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Proizvodna tehnologija: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Dizajnerski izazov: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Istraživanje: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiracija: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Trajanje projekta: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Tijek rada: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Zasluge za fotografije: Creator and design Mohsen Koofiani