Samarqand Ambalaža za baklavu – dizajner Sajad Izadi

Dizajn Samarqand Ambalaža za baklavu čiji je autor Sajad Izadi iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

Samarqand Ambalaža za baklavu

autor/ica Sajad Izadi

Klijent: Hekayat Qand Parsi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Samarqand Ambalaža za baklavu

Samarqand je dizajn ambalaže za baklavu iz Qazvina, tradicionalni iranski slatkiš koji se izrađuje uglavnom od mljevenih pistacija. Kartonska kutija tiskana je offset tehnikom s UV podlogom i dovršena mat premazom na vodenoj bazi koji stvara taktilnu teksturu. Slijepi tisak (embossing) dodaje detalje i naglašava odabrana područja, dok metalik zelena i zlatna boja sugeriraju vrijednost. Ilustracija kombinira tradicionalne i moderne iranske stilove, koristeći prikaze pistacija i oblike romba koji podsjećaju na formu ovog slatkiša. Za manje kupnje nudi se i kutija za pojedinačni komad.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Samarqand Ambalaža za baklavu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Samarqand Ambalaža za baklavu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Samarqand Ambalaža za baklavu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimenzije i pakiranje: Width: 260mm Depth: 38mm x Height: 200mm
Oznake: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Proizvodna tehnologija: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Dizajnerski izazov: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Istraživanje: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiracija: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Trajanje projekta: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Tijek rada: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Članovi tima: Graphic Designer: Sajad Izadi
Zasluge za fotografije: Graphic Designer: Sajad Izadi