Castanea Nectar Ambalaža za med – dizajner Inna Kovalenko

Dizajn Castanea Nectar Ambalaža za med čiji je autor Inna Kovalenko iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Castanea Nectar Ambalaža za med

autor/ica Inna Kovalenko

Klijent: Kyiv Academy of Applied Arts

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Castanea Nectar Ambalaža za med

Castanea Nectar je dizajn ambalaže za kestenov med. Tehnika akvarela dočarava lakoću kestenovog cvijeća i lišća. Logotip koristi glatke, pomalo viskozne linije koje sugeriraju gustoću i bogatstvo kestenovog meda, dok strogi oblici podsjećaju na snagu kestenovog stabla. Mala pčela povezuje elemente logotipa. Med se nalazi u staklenki od 250 grama s etiketom dimenzija 125 sa 55 milimetara, smještenoj u kutiju dimenzija 85 sa 85 sa 110 milimetara. Dizajn se referira na kestenovo stablo kao zeleni simbol Kijeva.

Priznanje

O nagradi Brončana nagrada A' Design Award

Castanea Nectar Ambalaža za med je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Castanea Nectar Ambalaža za med bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Castanea Nectar Ambalaža za med sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimenzije i pakiranje: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Oznake: Logo, gift, pattern, organic product
Proizvodna tehnologija: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Dizajnerski izazov: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Istraživanje: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiracija: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Trajanje projekta: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Tijek rada: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Zasluge za fotografije: Implementation, idea, design Inna Kovalenko