Coffee Wave Vrećica za kavu – dizajner ABC Design Communication

Dizajn Coffee Wave Vrećica za kavu čiji je autor ABC Design Communication iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Coffee Wave Vrećica za kavu

autor/ica ABC Design Communication

Klijent: Kyma Coffee Grinder’s

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Coffee Wave Vrećica za kavu

Pakiranje Coffee Wave filter kave predstavlja dizajn koji privlači pogled, posebno među mlađom publikom. Pod utjecajem nadrealne estetike, spaja crno-bijele elemente s odvažnim tehnikama blokiranja boja stvarajući prepoznatljivu vizualnu kompoziciju. Kombinacija kontrasta i živopisnih detalja daje pakiranju dinamičan dojam, čineći ga vizualno privlačnijim. Ovaj dizajnerski pristup ima za cilj stvoriti vezu s potrošačima, pozivajući ih da istraže brend i njegov identitet.

Priznanje

O nagradi Brončana nagrada A' Design Award

Coffee Wave Vrećica za kavu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Coffee Wave Vrećica za kavu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Coffee Wave Vrećica za kavu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimenzije i pakiranje: Width 98mm x Depth 60mm x Height 180mm
Oznake: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Proizvodna tehnologija: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Dizajnerski izazov: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Istraživanje: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiracija: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Trajanje projekta: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Tijek rada: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Članovi tima: Kornilios Nikolaidis, Andromachi Kakava