Foogo Dizajn ambalaže – dizajner Jiwon Jung

Dizajn Foogo Dizajn ambalaže čiji je autor Jiwon Jung iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2025

Foogo Dizajn ambalaže

autor/ica Jiwon Jung

Klijent: Hongik University

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Foogo Dizajn ambalaže

Foogo je koncept ambalaže inspiriran korejskim kamionima s hranom, koji ističe originalnost, mobilnost i dizajn prilagođen korisniku. Oblikovan kao mini kamion s hranom, odstupa od konvencionalne kutijaste ambalaže kako bi odražavao duh korejske ulične hrane. Uključujući različite vrste kamiona—kamp-prikolice, kombije i prikolice—hvata dinamičnu čaroliju korejske soul hrane. Odvojiva ručka dodaje prenosivost i lakoću korištenja. Spajajući tradicionalne elemente s modernom prezentacijom, Foogo nudi uranjajuće vizualno iskustvo i djeluje kao kulturni most, dijeleći priču i emociju korejske hrane.

Priznanje

O nagradi Željezna nagrada A' Design Award

Foogo Dizajn ambalaže je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Foogo Dizajn ambalaže bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Foogo Dizajn ambalaže se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimenzije i pakiranje: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Oznake: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Proizvodna tehnologija: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Dizajnerski izazov: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Istraživanje: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiracija: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Trajanje projekta: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Tijek rada: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patenti: This work is all original images not copyrighted.
Članovi tima: Design Director : Jiwon Jung
Zasluge za fotografije: This work is all original images not copyrighted.