Graceful Ode Ambalaža za alkoholna pića – dizajner Chengdu Stone Design Co., Ltd

Dizajn Graceful Ode Ambalaža za alkoholna pića čiji je autor Chengdu Stone Design Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

Graceful Ode Ambalaža za alkoholna pića

autor/ica Chengdu Stone Design Co., Ltd

Klijent: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

26,330

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #164157

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Graceful Ode Ambalaža za alkoholna pića

Graceful Ode je serija ambalaže za alkoholna pića inspirirana kineskom poezijom i kaligrafijom. Tri teme nazvane su prema feng, ya i song, trima klasifikacijama kineske poezije. Svaka boca nosi svoj kineski znak u trodimenzionalnom obliku, u kombinaciji s horizontalnim teksturama koje podsjećaju na kaligrafiju na rižinom papiru i dodaju taktilnu dubinu. Čep je oblikovan po uzoru na blage brežuljke, s nazubljenjima na vrhu. Boja određuje ton svake teme: gradijentna tirkizno zelena, topla bež i tamno žuta. Serija je prikladna za obiteljska okupljanja, poslovne bankete i svečane proslave.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Graceful Ode Ambalaža za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Graceful Ode Ambalaža za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Graceful Ode Ambalaža za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimenzije i pakiranje: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Oznake: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Proizvodna tehnologija: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Dizajnerski izazov: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Istraživanje: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiracija: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Trajanje projekta: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Tijek rada: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Članovi tima: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou