Flora Etiketa za bocu gina – dizajner Ian Wallace

Dizajn Flora Etiketa za bocu gina čiji je autor Ian Wallace iznimno je cijenjeni dobitnik prestižne nagrade 2025 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2025

Flora Etiketa za bocu gina

autor/ica Ian Wallace

Klijent: Flora

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Flora Etiketa za bocu gina

Flora je dizajn etikete za flaširani gin proizveden u Čileu. Dizajn je inspiriran krajolicima sjevera i juga zemlje, od pustinjskih planina do patagonijskih nebesa. Topli tonovi upućuju na izlaske sunca nad sjevernim pustinjama, dok hladni tonovi upućuju na oblake u hladnim patagonijskim danima. Etiketa je tiskana na teksturiranom martele papiru, a zlatna folija nanesena je na logotip, sunce i oblake. Poseban postupak izrezivanja oblikuje etiketu, a reljefni tisak ističe panel s opisom. Boca je zatvorena drvenim čepom.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Flora Etiketa za bocu gina je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Flora Etiketa za bocu gina bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Flora Etiketa za bocu gina stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
Dimenzije i pakiranje: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
Oznake: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
Proizvodna tehnologija: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
Dizajnerski izazov: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
Istraživanje: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
Inspiracija: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
Trajanje projekta: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
Tijek rada: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
Članovi tima: Freelance Designer: Ian Wallace
Zasluge za fotografije: Images: Ian Wallace