Chilled Milk Carton Karton – dizajner Kazuo Fukushima and Haruka Takeuchi

Dizajn Chilled Milk Carton Karton čiji je autor Kazuo Fukushima and Haruka Takeuchi iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Chilled Milk Carton Karton

autor/ica Kazuo Fukushima and Haruka Takeuchi

Klijent: Meiji China Investment Co.,Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Chilled Milk Carton Karton

Kako bi se konkuriralo na kineskom tržištu vrhunskog mlijeka, jedinstvena tehnologija stvorila je vrhunsko mlijeko namijenjeno ženama u dobi od 30 do 50 godina, kombinirajući 100 posto sirovog mlijeka s tehnologijom koncentriranja koja čuva hranjive tvari za bogat okus. Projekt redefinira ambalažu mlijeka, kombinirajući inovaciju i japansku kvalitetu s luksuznim okusom. Ljubičasta boja ambalaže simbolizira plemenitost, naglašenu bijelom i zlatnom bojom za eleganciju i kvalitetu, čineći dizajn prepoznatljivim i nezaboravnim.

Priznanje

O nagradi Brončana nagrada A' Design Award

Chilled Milk Carton Karton je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chilled Milk Carton Karton bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chilled Milk Carton Karton sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimenzije i pakiranje: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Oznake: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Proizvodna tehnologija: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizajnerski izazov: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Istraživanje: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiracija: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Trajanje projekta: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tijek rada: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Članovi tima: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Zasluge za fotografije: Photographer: Zhu Jie