Vintagience Ambalaža za bocu sakea – dizajner Hisamichi Kasai

Dizajn Vintagience Ambalaža za bocu sakea čiji je autor Hisamichi Kasai iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Vintagience Ambalaža za bocu sakea

autor/ica Hisamichi Kasai

Klijent: Shunbin inc.

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Dizajn

O dizajnu Vintagience Ambalaža za bocu sakea

Vintagience je dizajn ambalaže za vintage japanski sake koji dozrijeva znanstvenim metodama. Oblik boce podsjeća na starinske ljekarničke bočice, povezujući proces starenja sa znanošću. Svjetlucava gradacija na etiketi, ostvarena prizma tiskom, izražava spoj dugih godina, znanstvenih metoda dozrijevanja i brige proizvođača. Slova su izrađena folio tiskom, dok su zaštitni znak i kazaljke sata reljefno utisnuti. Kazaljke sata simboliziraju neprekidan protok vremena tijekom dozrijevanja. Čvrsta kutija koristi holografsku foliju koja mijenja boju ovisno o kutu svjetlosti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Vintagience Ambalaža za bocu sakea je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Vintagience Ambalaža za bocu sakea bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Vintagience Ambalaža za bocu sakea je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimenzije i pakiranje: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Oznake: Sake, Japanese Sake, Vintage Sake, Package design
Proizvodna tehnologija: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Dizajnerski izazov: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Istraživanje: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiracija: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Trajanje projekta: This brand launched in Iga, Japan, in November 2023.
Tijek rada: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patenti: Trademark: 2023 Carrier Car Service Co., Ltd.
Članovi tima: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Zasluge za fotografije: Shunbin Co., Ltd.