Wow Long Rice Crust Ambalaža za grickalice – dizajner Xiao Ma Song Strategic Consulting

Dizajn Wow Long Rice Crust Ambalaža za grickalice čiji je autor Xiao Ma Song Strategic Consulting iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Wow Long Rice Crust Ambalaža za grickalice

autor/ica Xiao Ma Song Strategic Consulting

Klijent: Xiao Ma Song Strategic Consulting Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Wow Long Rice Crust Ambalaža za grickalice

Wow Long Rice Crust je dizajn ambalaže za tradicionalnu kinesku grickalicu od pržene riže. Dizajn je odgovor na jednoličnost proizvoda i zastarjelu sliku brenda u ovoj kategoriji grickalica. Ambalaža prikazuje povijesnu kinesku ličnost Zhuge Lianga, čiji je nadimak nadahnuo naziv brenda, nacrtanu u humorističnom stripovskom stilu. Pretjerani izraz lica i izgovorena riječ Wow upućuju na žvakaću teksturu grickalice. Naziv brenda Wo Long osuvremenjen je u Wow Long. Ilustrirane priče i fotografije proizvoda kombinirane su kako bi privukle mlađe potrošače.

Priznanje

O nagradi Brončana nagrada A' Design Award

Wow Long Rice Crust Ambalaža za grickalice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Wow Long Rice Crust Ambalaža za grickalice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Wow Long Rice Crust Ambalaža za grickalice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Dimenzije i pakiranje: 220mmX50mmX320mm
Oznake: Chinese,Wowlong,Rice,Crust
Proizvodna tehnologija: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Dizajnerski izazov: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Istraživanje: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspiracija: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Trajanje projekta: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Tijek rada: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Članovi tima: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Zasluge za fotografije: Illustrator :Wang Dianhe