Moutai 1935 Ambalaža za alkoholna pića – dizajner Chengdu Wanjiazu Technology Co., Ltd

Dizajn Moutai 1935 Ambalaža za alkoholna pića čiji je autor Chengdu Wanjiazu Technology Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2024 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2024

Moutai 1935 Ambalaža za alkoholna pića

autor/ica Chengdu Wanjiazu Technology Co., Ltd

Klijent: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Moutai 1935 Ambalaža za alkoholna pića

Moutai 1935 je ambalaža za kinesko destilirano žestoko piće iz provincije Guizhou. Staklena boca nosi reljefne uzorke na crvenoj pozadini, koji prikazuju zlatne prizore prodavača soli i trgovine žestokim pićima u gradu Moutai. Uzorci su inspirirani tradicionalnim kineskim žanr-slikama. Tri kruga zlatnih valova reljefno su utisnuta na ramenu boce. Reljefna površina završena je raspršenom glazurom, koja poboljšava prianjanje i dodir. Čep od legure cinka koristi lomljivu nazubljenu strukturu kao mjeru zaštite od krivotvorenja. Poklon kutija izrađena je od reciklirajućeg i biorazgradivog kartona.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Moutai 1935 Ambalaža za alkoholna pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Moutai 1935 Ambalaža za alkoholna pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Moutai 1935 Ambalaža za alkoholna pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimenzije i pakiranje: product dimensions,230 mm x 85 mm x 85 mm
Oznake: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Proizvodna tehnologija: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Dizajnerski izazov: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Istraživanje: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspiracija: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Trajanje projekta: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Tijek rada: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Članovi tima: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)