Ideamix Lab Ambalaža za piće – dizajner Qichao An

Dizajn Ideamix Lab Ambalaža za piće čiji je autor Qichao An iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Ideamix Lab Ambalaža za piće

autor/ica Qichao An

Klijent: Mornice Brand Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Ideamix Lab Ambalaža za piće

Ideamix Lab je dizajn ambalaže za seriju voćnih čajnih napitaka. Serija uključuje tri okusa: crni čaj s okusom jagode, zeleni čaj s jasminom i mangom, te zeleni čaj s okusom zelene šljive. Svaki okus obilježen je posebnom bojom, tako da se sve tri vrste mogu lako razlikovati. Prednja strana svake ambalaže prikazuje geometrijske grafike voća koje ukazuju na okus i nose identitet brenda. Napici ne sadrže aditive niti šećer. Svaka ambalaža ima dimenzije 65 mm širine, 65 mm dubine i 115 mm visine.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ideamix Lab Ambalaža za piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ideamix Lab Ambalaža za piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ideamix Lab Ambalaža za piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimenzije i pakiranje: Width 65mm x Depth 65mm x Height 115mm
Oznake: Package design，Drink Design，Oriental design，Chinese Flavordesign
Proizvodna tehnologija: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Dizajnerski izazov: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Istraživanje: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiracija: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Trajanje projekta: The project started in September, 2022
Tijek rada: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Članovi tima: Qichao An
Zasluge za fotografije: Qichao An