Yancha Ambalaža za čaj – dizajner Binguowenhua Binguowenhua1

Dizajn Yancha Ambalaža za čaj čiji je autor Binguowenhua Binguowenhua1 iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Yancha Ambalaža za čaj

autor/ica Binguowenhua Binguowenhua1

Klijent: Yancha

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Yancha Ambalaža za čaj

Yancha je dizajn ambalaže stvoren za čaj namijenjen podršci zdravlju pluća. Ambalaža slijedi minimalistički pristup i ima smiren, otmjen izgled. Bijelo slikarstvo tušem korišteno je kako bi se postigao orijentalni karakter, a raspored se oslanja na format drevnih svitaka. Grafike prikazuju dvanaest tradicionalnih ručnih procesa proizvodnje čaja. Kutija mjeri 357 x 168 x 80 milimetara. Dizajn povezuje stoljetnu tradicionalnu recepturu s modernom proizvodnjom i jasno predstavlja proizvod potrošačima.

Priznanje

O nagradi Željezna nagrada A' Design Award

Yancha Ambalaža za čaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Yancha Ambalaža za čaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Yancha Ambalaža za čaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimenzije i pakiranje: Weight: about 7kg, size: 357mm*168mm*80mm
Oznake: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Proizvodna tehnologija: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Dizajnerski izazov: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Istraživanje: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiracija: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Trajanje projekta: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Tijek rada: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patenti: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Članovi tima: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu