Reshock Coffee Pakiranje Proizvoda – dizajner Weiche Wu

Dizajn Reshock Coffee Pakiranje Proizvoda čiji je autor Weiche Wu iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Reshock Coffee Pakiranje Proizvoda

autor/ica Weiche Wu

Klijent: Reshock Coffee

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Reshock Coffee Pakiranje Proizvoda

Reshock Coffee je tajvanski brend iz okruga Chiayi. Osnivač odabire kvalitetna zrna kave koja se uzgajaju na planini Ali i predstavlja ih svijetu. Dizajn Reshock kave inspiriran je ljepotom pogleda na izlazak sunca na planini. Logo ilustrira atmosferu ove prekrasne vibracije. Poklon kutija predstavlja putovanje izlaskom sunca, a unutarnja pakiranja prikazuju elemente prirode i kulture ove goleme zemlje. Otpakivanjem kutije ne samo da možete kušati ovu kvalitetnu kavu, već i doživjeti ovaj impresivan trenutak izlaska sunca s planine.

Priznanje

O nagradi Brončana nagrada A' Design Award

Reshock Coffee Pakiranje Proizvoda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Reshock Coffee Pakiranje Proizvoda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Reshock Coffee Pakiranje Proizvoda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimenzije i pakiranje: 420 mm x 200 mm x 40 mm
Oznake: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Proizvodna tehnologija: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Dizajnerski izazov: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Istraživanje: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiracija: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Trajanje projekta: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Tijek rada: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patenti: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Članovi tima: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Zasluge za fotografije: Photographer: Weiche Wu