Giossa Ambalaža Za Vino – dizajner Gentlebrand

Dizajn Giossa Ambalaža Za Vino čiji je autor Gentlebrand iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Giossa Ambalaža Za Vino

autor/ica Gentlebrand

Klijent: Gentlebrand

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Giossa Ambalaža Za Vino

Giossa je vrhunska staklena boca za pjenušac Prosecco. Ovim dizajnom Gentlebrand odaje počast svom teritoriju i brdima Valdobbiadene, dijelu UNESCO-a. Inspiracija dolazi izravno iz vinograda, jasno predstavljenog na boci s gravurama lišća, grana i grožđa koje čine bocu jedinstvenom. Svaki detalj pažljivo je promišljen kako bi se osigurala izvedivost s industrijskog i tehničkog stajališta, bez ugrožavanja estetike. Ime Giossa potječe iz venecijanskog dijalekta i znači kapljica, podsjećajući na grozdove koji rose i sjaje na jutarnjem suncu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Giossa Ambalaža Za Vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Giossa Ambalaža Za Vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Giossa Ambalaža Za Vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
Dimenzije i pakiranje: Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene).
Oznake: Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
Proizvodna tehnologija: The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
Dizajnerski izazov: The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
Istraživanje: Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
Inspiracija: With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
Trajanje projekta: The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
Tijek rada: Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
Patenti: Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)