Xianyan Xianyan Birdnest Pakiranje – dizajner Wei Sun

Dizajn Xianyan Xianyan Birdnest Pakiranje čiji je autor Wei Sun iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2023

Xianyan Xianyan Birdnest Pakiranje

autor/ica Wei Sun

Klijent: DOTONE Brand Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Xianyan Xianyan Birdnest Pakiranje

Ovo je proizvod ptičjeg gnijezda upakiran u vrhunsku poklon kutiju. Koncept dizajna pakiranja kombinira swiftlets i kineske elemente, koristeći blokove različitih boja i elemente u slojevitoj silueti kako bi se formirao uzorak lastavice. Dvoslojni šuplji dizajn dodaje starinski šarm. Ukupna slika predstavlja orijentalnu klasičnu estetsku umjetničku koncepciju sa smislom za modernu dizajnersku umjetnost.

Priznanje

O nagradi Željezna nagrada A' Design Award

Xianyan Xianyan Birdnest Pakiranje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Xianyan Xianyan Birdnest Pakiranje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Xianyan Xianyan Birdnest Pakiranje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Dimenzije i pakiranje: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Oznake: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Proizvodna tehnologija: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Dizajnerski izazov: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Istraživanje: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiracija: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Trajanje projekta: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Tijek rada: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patenti: Copyrights belong to DOTONE Brand Design, 2022.
Zasluge za fotografije: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021