Shuang Gou Sheng Fang Alkoholna pića - ambalaža – dizajner Yunlin Dai, Chenchen Li and Ruidong Hua

Dizajn Shuang Gou Sheng Fang Alkoholna pića - ambalaža čiji je autor Yunlin Dai, Chenchen Li and Ruidong Hua iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Shuang Gou Sheng Fang Alkoholna pića - ambalaža

autor/ica Yunlin Dai, Chenchen Li and Ruidong Hua

Klijent: Jiangsu Shuanggou Distillery Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Shuang Gou Sheng Fang Alkoholna pića - ambalaža

Shuang Gou Sheng Fang je dizajn ambalaže za kinesko žestoko piće. Ambalaža sadrži dvije odvojene boce. Manja gornja boca sadrži piće s 68 posto volumnog udjela alkohola, dok veća donja boca sadrži piće srednje jačine. Svaka boca može se uživati zasebno, ili se dva pića mogu slobodno miješati kako bi se stvorili različiti okusi. Dva poklopca izrađena od ABS-a i PE-a prevučena su ružičastim zlatom i spojena bravicom koja sprječava curenje i olakšava otvaranje. Kutija i boce ukrašene su oblicima dragulja inspiriranim krovovima povijesnih destilerija.

Priznanje

O nagradi Brončana nagrada A' Design Award

Shuang Gou Sheng Fang Alkoholna pića - ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shuang Gou Sheng Fang Alkoholna pića - ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shuang Gou Sheng Fang Alkoholna pića - ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimenzije i pakiranje: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Oznake: crafts, Baijiu, spirit, packaging, art
Proizvodna tehnologija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Dizajnerski izazov: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Istraživanje: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiracija: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Trajanje projekta: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Tijek rada: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Članovi tima: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua