Wan Shan Jiu 5696 Ambalaža za Baijiu – dizajner Zhang Yanhui

Dizajn Wan Shan Jiu 5696 Ambalaža za Baijiu čiji je autor Zhang Yanhui iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Wan Shan Jiu 5696 Ambalaža za Baijiu

autor/ica Zhang Yanhui

Klijent: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Wan Shan Jiu 5696 Ambalaža za Baijiu

Wan Shan Jiu 5696 dizajn je ambalaže za vrhunski kineski Baijiu namijenjen međunarodnom tržištu. Boca ima trokutasti oblik koji je čvrst i stabilan. Trokutasti oblik spaja dekorativne elemente zapadne klasične arhitekture s istočnjačkom idejom da tri rađa sve stvari svijeta. Trodimenzionalni reljefi poznatih svjetskih znamenitosti okružuju bocu i sugeriraju putovanje oko svijeta. Gravirana metalna značka označava kvalitetu proizvoda. I poklon-kutija i boca mogu se sačuvati i izložiti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wan Shan Jiu 5696 Ambalaža za Baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wan Shan Jiu 5696 Ambalaža za Baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wan Shan Jiu 5696 Ambalaža za Baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimenzije i pakiranje: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Oznake: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Proizvodna tehnologija: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Dizajnerski izazov: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Istraživanje: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiracija: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Trajanje projekta: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Tijek rada: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Članovi tima: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Zasluge za fotografije: Xiang Shasha
Wang shijie