Meandre Bočica parfema, ambalaža za parfem – dizajner Jiawei Wu

Dizajn Meandre Bočica parfema, ambalaža za parfem čiji je autor Jiawei Wu iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Meandre Bočica parfema, ambalaža za parfem

autor/ica Jiawei Wu

Klijent: Jiawei Wu Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Meandre Bočica parfema, ambalaža za parfem

Meandre je dizajn bočice i ambalaže stvoren za brend prirodnih parfema. Naziv dolazi od francuske riječi koja označava zavoje rijeke. Dizajn ima za cilj pružiti doživljaj uranjanja u lutanje šumom. Poklopac prati oblik savijene grane, a bočica je izrađena od sjevernoameričkog oraha oblikovanog postupkom savijanja drva. Informacijska kartica sadrži fotografiju i opis ruralne francuske šume koja je nadahnula miris. U mirisu se koriste isključivo prirodne, drvenaste note.

Priznanje

O nagradi Brončana nagrada A' Design Award

Meandre Bočica parfema, ambalaža za parfem je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Meandre Bočica parfema, ambalaža za parfem bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Meandre Bočica parfema, ambalaža za parfem sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimenzije i pakiranje: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Oznake: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Proizvodna tehnologija: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Dizajnerski izazov: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Istraživanje: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiracija: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Trajanje projekta: The project started in 2020 and finished in 2021.
Tijek rada: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patenti: Jiawei Wu
Članovi tima: Jiawei Wu
Zasluge za fotografije: Design:Jiawei Wu
Photo Credits: Sonia Szostak