Xi Jiu Hanmi Ambalaža za alkoholno piće – dizajner Heng Luo

Dizajn Xi Jiu Hanmi Ambalaža za alkoholno piće čiji je autor Heng Luo iznimno je cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2022

Xi Jiu Hanmi Ambalaža za alkoholno piće

autor/ica Heng Luo

Klijent: Laboratory and Hopeful

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Xi Jiu Hanmi Ambalaža za alkoholno piće

Xi Jiu Hanmi je dizajn ambalaže za kinesko žestoko piće. Boca koristi osmerokutnu strukturu umjesto uobičajene okrugle boce. Oblik čepa inspiriran je tornjem palače iz dinastije Han, dok se tijelo boce referira na žadni ukras Shuang Mao. Rame boce nosi ilustracije četiriju svetih životinja: azurnog zmaja, bijelog tigra, grimizne ptice i crne kornjače. Boca je izrađena od visokokvalitetnog stakla s mat premazom. Kutija je ukrašena reljefnim tiskom i vrućim otiskivanjem u crnoj, zlatnoj i tamnocrvenoj boji. Dizajn odražava dvorsku kulturu dinastije Han.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Xi Jiu Hanmi Ambalaža za alkoholno piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Xi Jiu Hanmi Ambalaža za alkoholno piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Xi Jiu Hanmi Ambalaža za alkoholno piće stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimenzije i pakiranje: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Oznake: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Proizvodna tehnologija: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Dizajnerski izazov: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Istraživanje: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiracija: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Trajanje projekta: The project started in September 2020 in Jingdezhen and finished.
Tijek rada: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Članovi tima: Luo Heng