Tsingtao Beer Ambalaža poklon-kutije za pivo – dizajner Tsingtao Brewery Culture Media Co., Ltd.

Dizajn Tsingtao Beer Ambalaža poklon-kutije za pivo čiji je autor Tsingtao Brewery Culture Media Co., Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2022

Tsingtao Beer Ambalaža poklon-kutije za pivo

autor/ica Tsingtao Brewery Culture Media Co., Ltd.

Klijent: Tsingtao Brewery Culture Media Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Tsingtao Beer Ambalaža poklon-kutije za pivo

Tsingtao Beer je ambalaža poklon-kutije osmišljena za 120. obljetnicu marke. Dizajn sadrži tri vintage Pilsner piva i temelji se na prepoznatljivoj arhitekturi Qingdaa. Ilustracija spaja lokalne znamenitosti s kulturom marke, prikazujući vezu između marke i regionalne kulture. Vanjska se kutija otvara na obje strane, što je pokret nadahnut cvatom hmelja, jednog od sastojaka piva. Piva se otkrivaju kada se poklon-kutija otvori. Korišten je specijalni papir, a proizvodnja uključuje UV tisak, vruće utiskivanje i reljefni tisak.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tsingtao Beer Ambalaža poklon-kutije za pivo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tsingtao Beer Ambalaža poklon-kutije za pivo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tsingtao Beer Ambalaža poklon-kutije za pivo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimenzije i pakiranje: Width 276mm x Depth 90mm x Height 286mm
Oznake: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Proizvodna tehnologija: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Dizajnerski izazov: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Istraživanje: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiracija: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Trajanje projekta: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Tijek rada: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Članovi tima: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu