Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće – dizajner Zhu Hai and Wang Huan

Dizajn Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće čiji je autor Zhu Hai and Wang Huan iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće

autor/ica Zhu Hai and Wang Huan

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće

Tang Dynasty Mizao Golden Top je ambalaža za vrhunsko kinesko žestoko piće. Zlatni čep boce inspiriran je zlatnim krovovima palača dinastije Tang. Tijelo boce slijedi tehniku izrade keramike iz dinastije Tang i izrađeno je od polirane keramike s glazurom bez olova. Tijelo prekrivaju cloisonné boje i dekorativni uzorci palače, zajedno s naslikanim motivima blagotvornih ždralova s lotosom i četiri svete životinje. Zaobljeni oblik pristaje dlanu, a šuplji vrh dodaje trenje kako bi se čep mogao lako otvoriti.

Priznanje

O nagradi Brončana nagrada A' Design Award

Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tang Dynasty Mizao Golden Top Ambalaža za žestoko piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimenzije i pakiranje: 180mm x180mm x200mm
Oznake: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Proizvodna tehnologija: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Dizajnerski izazov: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Istraživanje: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiracija: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Trajanje projekta: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Tijek rada: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Članovi tima: Hai Zhu
Huan Wang