Future of Banking Eksplanatorna Pokretna Grafika – dizajner Moree Wu

Dizajn Future of Banking Eksplanatorna Pokretna Grafika čiji je autor Moree Wu iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

SrebroFilm· 2022

Future of Banking Eksplanatorna Pokretna Grafika

autor/ica Moree Wu

Klijent: Julius Baer

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu Future of Banking Eksplanatorna Pokretna Grafika

Gospođa Wu stvorila je ovaj video za Juliusa Baera kako bi potencijalnom investitoru objasnila radnu metodu njihovog novog digitalnog proizvoda. Od koncepta, scenarija, dizajna stilskih okvira do animacije, shvatila je kako vizualizirati razliku između teškog tijeka rada, digitalizacije i nove ere. Dodala je vizualne metafore kako bi povećala jedinstvenost. Kreativno razmišljanje i tehnike korišteni su za stvaranje videa s jasnom pričom i vizualnim atrakcijama. Ovaj video je pokazao lijepu budućnost koju donosi novi digitalni proizvod.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Future of Banking Eksplanatorna Pokretna Grafika je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Future of Banking Eksplanatorna Pokretna Grafika bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Future of Banking Eksplanatorna Pokretna Grafika je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimenzije i pakiranje: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Oznake: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Proizvodna tehnologija: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Dizajnerski izazov: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Istraživanje: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiracija: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Trajanje projekta: The project started in December 2019 in New York and finished in March 2020 in New York.
Tijek rada: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Članovi tima: Moree Wu
Zasluge za fotografije: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.