Portal Beoplay Reklamna Kampanja – dizajner Kutuko Studio

Dizajn Portal Beoplay Reklamna Kampanja čiji je autor Kutuko Studio iznimno je cijenjeni dobitnik prestižne nagrade 2023 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

PlatinaFilm· 2023

Portal Beoplay Reklamna Kampanja

autor/ica Kutuko Studio

Klijent: Kutuko Studio SL

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Film

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Boje

Dizajn

O dizajnu Portal Beoplay Reklamna Kampanja

Riječ je o kampanji za promociju svojih Beoplay Portal slušalica. Stremeri su podijelili produkciju kako bi postala viralna. Pod tvrdnjom Zvuk koji oblikuje vaš svijet morali su osmisliti 5 scenarija koji aludiraju na kategorije industrije videoigara. Osim velikog vizualnog dojma, iskustvo je podignuto na natjecanje za lokaciju fetiš objekata skrivenih u svakom okviru. Tim se suočio s dizajnom s više scenarija u kojem je protagonist bio proizvod i iskustvo njegovog korištenja.

Priznanje

O nagradi Platinska nagrada A' Design Award

Portal Beoplay Reklamna Kampanja je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Portal Beoplay Reklamna Kampanja pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Portal Beoplay Reklamna Kampanja je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimenzije i pakiranje: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Oznake: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Proizvodna tehnologija: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Dizajnerski izazov: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Istraživanje: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiracija: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Trajanje projekta: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Tijek rada: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenti: Kutuko Studio SL
Članovi tima: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Zasluge za fotografije: Boutique Visual Kutuko Studio, Beoplay Portal, 2022