From Caudat Kava u pakiranju – dizajner Vu Agency

Dizajn From Caudat Kava u pakiranju čiji je autor Vu Agency iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

From Caudat Kava u pakiranju

autor/ica Vu Agency

Klijent: From CauDat

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu From Caudat Kava u pakiranju

From Caudat je sustav pakiranja za kavu, proizveden u formatima od jednog kilograma, 500 grama i 250 grama. Dizajn zamjenjuje uobičajenu sliku zrna kave grafičkim maskotama nadahnutima drevnim civilizacijama i samoanskom umjetnošću tetoviranja. Žuta i crna boja korištene su u odmjerenom omjeru kako bi se stvorio kontrast bez vizualne nelagode. Otvoreni prostor čini raspored jasnim i lako čitljivim. Pakiranja se tiskaju ofset i fleksografskom tehnikom na papiru, aluminijskoj foliji i plastičnim folijama. Cilj je stvoriti pakiranje kave koje je lako zapamtiti i lako opisati drugima.

Priznanje

O nagradi Brončana nagrada A' Design Award

From Caudat Kava u pakiranju je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da From Caudat Kava u pakiranju bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. From Caudat Kava u pakiranju sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimenzije i pakiranje: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Oznake: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Proizvodna tehnologija: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Dizajnerski izazov: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Istraživanje: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiracija: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Trajanje projekta: 2020 - Ho Chi Minh City, Vietnam
Tijek rada: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Članovi tima: Vu agency
Zasluge za fotografije: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency