Peaceful Primarna funkcija: Ambalaža za mirisni čaj – dizajner Wang Jinsheng

Dizajn Peaceful Primarna funkcija: Ambalaža za mirisni čaj čiji je autor Wang Jinsheng iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Peaceful Primarna funkcija: Ambalaža za mirisni čaj

autor/ica Wang Jinsheng

Klijent: Yunnan Tech & Besiness University

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Peaceful Primarna funkcija: Ambalaža za mirisni čaj

Tekst knjige: Peaceful je dizajn ambalaže za mirisni čaj. Vanjska kutija ukrašena je ručno oslikanom ilustracijom žene odjevene u cheongsam, tradicionalnu haljinu Kineskinja, s cvjetnim uzorcima utkanim u tkaninu. Ilustracija je nanesena tehnikom dubokog tiska na poklopac aluminijske limenke. Ambalaža se sastoji od dva dijela, poklopca kutije i tijela kutije, kako bi male limenke bile lako otvorive, uklonjive i prikladne za izlaganje. Aluminijska folija unutar limenke štiti čaj od vlage. Tri okusa mogu se kombinirati kako bi odgovarala različitim ukusima.

Priznanje

O nagradi Željezna nagrada A' Design Award

Peaceful Primarna funkcija: Ambalaža za mirisni čaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Peaceful Primarna funkcija: Ambalaža za mirisni čaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Peaceful Primarna funkcija: Ambalaža za mirisni čaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimenzije i pakiranje: Width 75mm x Length 200mm x Height 45mm
Oznake: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Proizvodna tehnologija: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Dizajnerski izazov: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Istraživanje: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiracija: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Trajanje projekta: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Tijek rada: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Članovi tima: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Zasluge za fotografije: Image#1: Illustrator Wang Jinshengi, 2020.