RingCentral Message Video Phone Motion Design – dizajner Not Real

Dizajn RingCentral Message Video Phone Motion Design čiji je autor Not Real iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

SrebroFilm· 2021

RingCentral Message Video Phone Motion Design

autor/ica Not Real

Klijent: RingCentral

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu RingCentral Message Video Phone Motion Design

RingCentral je vodeća poslovna komunikacijska platforma koja sve i svakoga okuplja kako bi se posao obavio. NotReal je razvio promotivni video kako bi prikazao sve što ova moćna aplikacija može učiniti, omogućujući gledateljima uvid u to koliko je ovaj proizvod zaista širok i cjelovit. Prisutna je koegzistencija tri svijeta: Stvarni, korisnička perspektiva prikazana kroz realistične radne situacije. Digitalni, sastavljen od dekonstruiranih korisničkih sučelja koja ističu specifične značajke aplikacije. I Apstraktni, za opisivanje opće funkcionalnosti. Kroz cijeli video, tim stvara proizvod putem aplikacije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

RingCentral Message Video Phone Motion Design je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da RingCentral Message Video Phone Motion Design bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. RingCentral Message Video Phone Motion Design je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimenzije i pakiranje: 1920 pixels x 1080 pixels at 24 frames per second
Oznake: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Proizvodna tehnologija: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Dizajnerski izazov: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Istraživanje: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiracija: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Trajanje projekta: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Tijek rada: It's a video with no interaction or special operative instructions. Just hit Play!
Članovi tima: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Zasluge za fotografije: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.