Deng Long Ji Vinsko pakiranje – dizajner Wen Liu, Qiumin Chen and Weijie Kang

Dizajn Deng Long Ji Vinsko pakiranje čiji je autor Wen Liu, Qiumin Chen and Weijie Kang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Deng Long Ji Vinsko pakiranje

autor/ica Wen Liu, Qiumin Chen and Weijie Kang

Klijent: Changyu

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Deng Long Ji Vinsko pakiranje

Deng Long Ji je dizajn pakiranja za vino, kreiran za kinesku vinsku marku. Oblik boce proizlazi iz tradicionalnog kineskog lampiona, oblika povezanog s blagostanjem i slavljem. Čep boce ukrašen je uzorkom kineske prozorske rešetke. Poklon kutija izrađena je od ukrašenog pečenog akrila, a boca od ukrašenog pečenog stakla. Kutija mjeri 109,02 x 109,02 x 280,5 milimetara. Dizajn predstavlja vino kroz suvremenu kinesku estetiku i ima za cilj promijeniti uobičajeno gledište da je vino isključivo zapadnjački proizvod.

Priznanje

O nagradi Brončana nagrada A' Design Award

Deng Long Ji Vinsko pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Deng Long Ji Vinsko pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Deng Long Ji Vinsko pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimenzije i pakiranje: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Oznake: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Proizvodna tehnologija: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Dizajnerski izazov: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Istraživanje: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiracija: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Trajanje projekta: 2019-08~2020~01 Shenzhen, China
Tijek rada: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Članovi tima: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang